Welcome to Elfonomics
Where Christmas Magic Meets Economics
Step into the North Pole Library, where 26 elves, 26 letters, and 26 Christmas stories turn big economic ideas into joyful adventures. Over the 26 days before Christmas, kids read, play, and experiment like mini-economists—learning about sharing, saving, trading, and making,
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A Word From The Author
Every Christmas, Dr Helen Hoang secretly becomes Helen the Helpful Elf, keeper of the Elfonomics Library.
After travelling the world—from Sydney to Canberra and beyond—Helen now uses her magic badge (a PhD in Economics) to turn real-world ideas into cosy stories, playful activities, and gentle lessons that children actually remember.
She believes economics should be:
Simple, not scary
Playful, not preachy
Human, not abstract
Elfonomics is where her academic work meets storytelling, imagination, and Christmas magic.
Dr. Helen Hoang
What Readers Are Saying
Voices from the North Pole Library
“Elfonomics turns big ideas into stories children actually understand. My kids didn’t realise they were learning economics—they just wanted to read the next elf.”
Mike Sendler
Parent of two, Sydney
“As a teacher, I’m always cautious about ‘educational’ books. Elfonomics gets it right: simple language, thoughtful concepts, and activities that work in a real classroom.”
Charmaine Tobey
Primary School Teacher
“This book opens conversations we normally struggle to start—fairness, choice, and value—without making them feel heavy or adult”
Delmar Byers
School Librarian
“Elfonomics is rare: playful enough for children, rigorous enough to respect their intelligence. It’s a wonderful bridge between storytelling and learning.”
Education Reviewer
Review on Book 1
Get the Books, Games & Teacher Packs
Bring Elfonomics into your home or classroom with:
- The Elfonomics book
- Family and classroom bundles
- Printable games and activity cards
- Digital extras and teaching ideas
Options include Family Packs, Classroom Packs, and Library Packs, with seasonal Christmas editions and signed copies available at select times.
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